Promotional Apparel Products to Increase Advertising
Posted on 07-29-2011Promotional products come in a variety of types. Many people are familiar with promotional products as they have received them from time to time. People receive these items in the mail as thank you gifts after a purchase. Some people are offered promotional products for simply going to the store. Still others are simply sent them as part of a marketing campaign. Whenever someone receives one of these items, they are more apt to think of the business in the future, especially if the promotional product is something that can be used often.
Apparel is one of the best forms of promotional product available and one that is most likely to be used and used often. Everyone enjoys having a nice button down shirt, extra t-shirt, baseball cap or visor. Savvy business owners are aware of this and spend some marketing dollars on creating custom apparel with their logo and business name on them. When these items are received by the customer, it will be appreciated. For an existing customer, this means they will be more likely to return to the business in the future as needed. It also means they are more likely to refer your business to friends and family, essentially marketing for you.
Promotional apparel products serve an added purpose as well, though. Think of how many people someone encounters throughout the course of a day. Each of these people was exposed to the name and logo of your business. Everyone who sees the shirt or hat got exposure to your brand name. Therefore, you got additional exposure simply by thanking a customer by giving them an article of clothing to wear. There are few other advertising means that will garner such exposure at such a low cost.
Apparel used as a promotional product is also useful as an incentive to salespeople internally. Everyone likes to know that their efforts are appreciated. Even small rewards help sales people to be more motivated to sell. Using promotional products as incentives in contests and as rewards for increased sales is a great way to get your staff to work harder for you. Having a weekly or monthly contest where the leading sales person gets a free shirt or baseball cap is great incentive. Making the apparel unique so as to set leading sales people apart also makes the incentive more special. It gives the person who wears it a sense of accomplishment which makes them try even harder to succeed. When your staff has such a sense of loyalty, this means you will have more sales and more profit for you.
There are other forms of promotional products that can be used as well. Some of these promotional products are better at direct advertising in the forms of signs, banners and balloons. However, apparel is a form of promotional product that everyone uses and everyone appreciates. It is the best type of promotional product to give away to potential and existing customers as well as to use as incentives to sales people.
Ready to get started? Give Cincy Apparel a call today at 513-451-5000 to discuss your promotional apparel project!
Promotional Apparel Products to Increase Advertising
Posted on 07-29-2011Promotional products come in a variety of types. Many people are familiar with promotional products as they have received them from time to time. People receive these items in the mail as thank you gifts after a purchase. Some people are offered promotional products for simply going to the store. Still others are simply sent them as part of a marketing campaign. Whenever someone receives one of these items, they are more apt to think of the business in the future, especially if the promotional product is something that can be used often.
Apparel is one of the best forms of promotional product available and one that is most likely to be used and used often. Everyone enjoys having a nice button down shirt, extra t-shirt, baseball cap or visor. Savvy business owners are aware of this and spend some marketing dollars on creating custom apparel with their logo and business name on them. When these items are received by the customer, it will be appreciated. For an existing customer, this means they will be more likely to return to the business in the future as needed. It also means they are more likely to refer your business to friends and family, essentially marketing for you.
Promotional apparel products serve an added purpose as well, though. Think of how many people someone encounters throughout the course of a day. Each of these people was exposed to the name and logo of your business. Everyone who sees the shirt or hat got exposure to your brand name. Therefore, you got additional exposure simply by thanking a customer by giving them an article of clothing to wear. There are few other advertising means that will garner such exposure at such a low cost.
Apparel used as a promotional product is also useful as an incentive to salespeople internally. Everyone likes to know that their efforts are appreciated. Even small rewards help sales people to be more motivated to sell. Using promotional products as incentives in contests and as rewards for increased sales is a great way to get your staff to work harder for you. Having a weekly or monthly contest where the leading sales person gets a free shirt or baseball cap is great incentive. Making the apparel unique so as to set leading sales people apart also makes the incentive more special. It gives the person who wears it a sense of accomplishment which makes them try even harder to succeed. When your staff has such a sense of loyalty, this means you will have more sales and more profit for you.
There are other forms of promotional products that can be used as well. Some of these promotional products are better at direct advertising in the forms of signs, banners and balloons. However, apparel is a form of promotional product that everyone uses and everyone appreciates. It is the best type of promotional product to give away to potential and existing customers as well as to use as incentives to sales people.
What's the difference between Screen Printing and Direct To Garment?
Posted on 01-24-2011Do you want a print quality where you can feel the ink on the shirt or do you want the print smooth and soaked deep into the shirt fabric? How many ink colors do you need? How many t-shirts do you need? When planning out your custom t-shirt project, you need to have a basic understanding of the different t-shirt printing processes to see which one fits your needs.
Screen Printing
A screen is made of a piece of finely woven fabric stretched over a frame of aluminum or wood. Some areas of the screen are covered with a non-permeable material to form a stencil, which is a negative of the image to be printed. The open spaces in the stencil are where the ink will actually show up. The operator begins with a squeegee at the end of the screen and behind a reservoir of ink. The printer then lifts the screen to prevent contact with the shirt and then using a slight amount of downward force pulls the squeegee to the front of the screen. This effectively fills the mesh openings with ink and moves the ink reservoir to the front of the screen. The operator then uses a squeegee to move the mesh down to the t-shirt and pushes the squeegee to the rear of the screen. The ink that is in the mesh opening is transferred to the t-shirt in a controlled way. As the squeegee moves toward the rear of the screen the tension of the mesh pulls the mesh up away from the t-shirt leaving the ink upon the t-shirt's surface.
Screen printing is great for 12 or more shirts that need less than 6 ink colors. This printing process is quoted per color. The more colors you require the more labor is required, thus effecting the cost.
Direct to Garment Printing (DTG)
DTG is a fabric printing method that prints an image directly onto the t-shirt through a modified version of a traditional inkjet printer. Basically,instead of using a screen and a stencil to apply ink to the shirt, the ink is printed directly onto the garment. DTG offers more flexibility than screen printing in terms of being able to use unlimited colors. Unfortunately, DTG does have its limitations. DTG can only be used for light colored garments and white ink can not be printed.
What is best for me?
The best answer is, it all depends on your individual project. Feel free to call Cincy Apparel at 513-451-5000 today for a free quote and consultation. Our friendly customer service representatives will assist you in determining the best print process for your individual needs.
(Adapted from an article by http://t-shirtmagazineonline.com used under creative common licensing.)
Holiday Gift Ideas From Cincy Apparel
Posted on 12-06-2010Happy Holidays! We would like to thank you for taking the time to check out Cincy Apparel! We are always here to serve you and any apparel needs you have.
As the holidays quickly approach, we begin to search for those perfect gifts for our friends and loved ones. We all want to give something that is unique and special…something that will bring a smile to the receiver’s face, something they will cherish.
Here at Cincy Apparel, we have the perfect gifts you’re looking for. Are you trying to find a gift for a grandparent? A t-shirt or sweatshirt with their grandchild’s picture is just the ticket. Won’t they be proud to show off their favorite grandchild?
Do you have someone on your list that has a favorite quote or verse? Why
not have it printed on a shirt or bag for them? Shopping for someone with a baby? We can even custom print onesies!
This holiday season, give a unique and personal gift that shows how much you care. Avoid braving the cold and the overcrowded stores. This season, shop with Cincy Apparel. We guarantee you’ll be back next year!
Give us a call today at 513-451-5000 or stop in to our store for all of your custom holiday gift needs!
Cincy Apparel Launches New Website and Products, Plus T-Shirt Giveaway
Posted on 11-16-2010Cincy Apparel is launching a new website!
To celebrate this momentous occasion, they are having a huge T-Shirt giveaway!
Simply logon to Facebook and become a fan of Cincy Apparel. Five lucky fans will receive a free custom photo t-shirt! The Facebook fans will be randomly drawn on December 15.
This new site is completely redesigned with the customer in mind and offers an online apparel catalog where customers can browse the broad selection of printable clothing.
Cincy Apparel not only offers screen printing; they specialize in direct to garment printing and embroidery as well
The new website also has an online gallery where you can view past projects to see what our artistic capabilities are, as well as get ideas for your own project!
www.cincyapparel.com
